Playing Tag with Brands

Tagging is a relatively easy way to organize data.  For instance, people who use bookmarking sites will write a few works related to the link that they are saving to help them remember what that link is about.  However, this is not the only use of tagging.

I learned about how Noah Brier,...

BusinessWeek.com Updates 3 Year Old Social Media Story

BusinessWeek magazine must understand how to use web analytical data, at least a little.  In its June 2, 2008 cover story titled "Beyond Blogs," Stephen Baker and Heather Green reveal that the magazine's web site got a lot of traffic from Google to its May 2, 2005 cover story titled "Blogs Will Change Your Business"...

Times Reader – A Different Approach

As we previously posted in a study on American newspapers and their use of the internet, the formatting of newspapers and the internet don't really go hand in hand. It has been a struggle for the folks at McClatchy and the New York Times Company to develop profitable methods as the internet sprawl continues its onward march....

All of a Country’s Problems Solved by a New Logo

The Starbucks logo switch that had Christian groups up in arms was only the first in a line of logo switches to make the Starbucks coffee brand appeal as a luxury item.  Next in line: Ethiopia. ...

John McCain, Strike Three

Tricked you with the headline up there, didn’t I? Yes I did. There’s nothing wrong with John McCain’s third redesign. It’s just bluer than before with more right angles and stars. It is a nice upgrade from the last version which was not so bad either. McCain’s team seems to have Obama-ed this version up just a bit with the blues,...