The Good and the Ugly: A Tale of 15 Presidential Campaign Websites

Your website is your digital doppelganger. Making a good first impression can determine success or failure.

When it comes to running for president in the digital era, a well designed website may be the most important tool in the proverbial toolbox.  ...

The Advantage of Time

As someone who has spent some time consulting for political campaigns,  I always find the post mortems that pop up fast and furious after election day predictable and simplistic.  The winner is a genius.  The loser is a moron.  Nuance is generally sacrificed at the alter of the greater narrative. ...

This is the End: Last Call for the Obama and Romney Campaigns

You don’t have to go home, but you can’t stay here.

We’re finally in the home stretch of the 2012 Presidential election and like a Chili’s at last call, it’s all about some action now. The lights are on and Smilin’ Joe Biden is looking less debonair than he was a few hours and drinks ago,...

Obama vs. Romney: Mobile Donation Page Showdown

With the rise of the mobile web making your website work on smartphones and tablets has gone from a “nice to have” to a “must have”.   While it is universal understood at this point to be important, best practices haven’t completely emerged yet as to how best to build for the mobile web. ...

The Obama Team Takes to Twitter

So how important is the debt ceiling crisis?  So important it has gotten the Obama team to actually use Twitter.  I’m only sort of kidding. 

It is understood that the 2008 Obama campaign was the most successful digital campaign ever.   Given how well run it was, it always seemed strange to me that they never really did much on Twitter. ...