Microsoft Responds to Blogger’s Computer Troubles

Courtesy of http://www.gapingvoid.com/

Last summer, prominent blogger Jeff Jarvis used his site to complain about his buggy Dell computer and Dell’s subsequent unwillingness to live up to the terms of their warranty.  Jarvis’ posts led others to come forward with their own problems with Dell, and ultimately a sort of grassroots movement against Dell formed. ...

A Real Science Behind PR. Really.

I’ve been around PR a bit. Saw how to use focus groups and surveys to come up with messages, and ways to frame/talk about them.  Learned how direct mail could drive results depending on presentation, and how advertising, especially political, could set an agenda.  I marvelled at the intuition of the best PR pros. ...

Obituary for the Press Release?

Here’s a funny call to arms, by Tom Foremski at SiliconValleyWatcher, to kill the press release as we know it. However, press releases wont be extinct any time soon, especially with all the websites and RSS feeds willing to post and send them verbatim. So expect to see even more bad releases....

PR Firms that Blog: Take 2

Update: We have added a page to our Wiki that serves as a running list of PR firms that blog.  If you aren't listed, please feel free to edit the Wiki and add yourself.  Original post follows.

In a story I posted a few days ago, I found that 4 of the 18 largest PR firms had official corporate blogs (Burson Marstellar,...

Do PR firms blog? Not so much

Update: We have added a page to our Wiki that serves as a running list of PR firms that blog.  If you aren't listed, please feel free to edit the Wiki and add yourself.  Original post follows.

For years I've watched some of the best, brightest and biggest PR firms in the world get the web wrong....