Hollywood Invades the Blogosphere (and iTunes)

Last week, USA Today published an interesting article about how the television industry is using blogs to provide obsessed fans with loads of extra information about their favorite shows and characters. Blogs are now produced by television shows like Grey’s Anatomy, The Office and That 70’s Show. The trend is for the blogs to be done in character,...

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RSS and Ajax about to go Mainstream

According to new Microsoft employee Niall Kennedy, Microsoft’s Ajaxy new website,, will serve as the default homepage for users of Internet Explorer 7 and the Windows Vista operating system. Kennedy says that hundreds of millions of computer users around the world will visit when they load up their new version of IE for the first time....

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RSS for New Releases? A No Brainer.

We took a quick look at corporate, trade association, and non-profit websites. Seems like less than 10% have set up an RSS feed for their news releases. Here’s an example. Here’s another. Notice the and icons.

RSS is the increasingly standard way content get passed around the web —...

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PR Folks who Blog: Europe

Found the “Results of the first European Survey on Weblogs in Public Relations and Communication Management” by Philip Young, Ansgar Zerfass and Swaran Sandhu (Jan 2006). You can dowload it here. (It’s the link under “Results.”) Not sure whether the 500 or so respondents being self-selected makes the survey scientifically representative,...

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What Industries Have the Best/Worst Websites?

Adrants has a breakdown of the Web Marketing Association’s (WMA) Internet Standards Assessment Report, which examines which industries have the most/least effective websites. The study found that gaming, music, sports and automotive sites are the best while public relations, directory/search engine and radio sites are the worst. You can download a copy of the report from the WMA website....

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