Weighing in on the Conversation Index

I have been meaning to write a post on Stowe Boyd’s Conversation Index for awhile, but for whatever reason didn’t get around to it. Then late last week I read that a media monitoring firm had started using it as a metric to track the amount of conversation a blog entry generates,...

Wal-mart Blogger Relations – More Public Affairs than PR

When I first read about Wal-Mart’s blogger relations campaign in the NYT, I immediately assumed that the goal of the campaign was to improve Wal-Mart’s overall corporate image. Change the perception of Wal-Mart in the blogosphere and ultimately win the general public’s hearts and minds. That assumption led me to think the whole campaign just seemed off....

Email Correspondence Between Wal-Mart PR Firm and Blogger

One of the bloggers Wal-Mart was wooing as part of their blogger outreach program has posted a PDF of his email correspendence with Wal-Mart’s public relations firm, Edelman. Its an interesting read and gives you an unfiltered picture of what Wal-Mart was up to....

NYT: Wal-Mart Enlists Bloggers as part of PR Campaign

Very interesting New York Times article that provides insight into Wal-Mart’s use of blogs and bloggers to combat its negative public image. The gist of the story is that Wal-Mart’s PR firm of record, Edelman, has been sending out talking points to pro Wal-Mart bloggers via email. A few of the bloggers then posted excerpts of the emails without disclosing where they came from....

Chinese Government Sets Up Blogs for Lawmakers

In an effort to boost relevance and public interest, the Chinese government is setting up blogs for members of its figurehead Parliament and companion advisory board. Seems to me that ghost written and heavily censored blogs are going to make the government look more out of touch, not less.

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