Thumbing through the October 2008 issue of PRSA's publication Tactics was a lot like opening up my RSS folders and taking a look around. Featuring an internet/web 2.0 multiple page spread, the issue covered topics ranging from maximizing the benefits of Twitter to the convenience of using FriendFeed. Most of this seemed familiar —...
Continue ReadingNing is a platform that allows anyone to create a custom social network in a few minutes time. I’ve played with it a few times since it launched in late 2005, but never really did a deep drill until recently, when we started work on a project that used Ning as its social networking component. ...
Continue ReadingI remember several years ago when Facebook was fresh out of the coding gate, college seniors feared that their employers would look at a certain picture of them at the fraternity mixer holding a can of beer, and that would be the end of their resume. In those days, Facebook (and some other social networks) was limited to college-aged persons,...
Continue ReadingGetting an article on the front page of Digg often takes a lot more than just writing good (or viral) content. Many of the stories that make it to the Digg front page do so as a result of a mini-PR campaign, with submitters actively recruiting diggs via back channels such Twitter,...
Continue ReadingAbout two weeks ago, National Public Radio canceled one of its newest programs — The Bryant Park Project, which ended its run last Friday. I've been following this show since its piloting stage.
The BPP, as it was commonly known as, had a strong social media component with an active staff blog,...
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