Getting an article on the front page of Digg often takes a lot more than just writing good (or viral) content.   Many of the stories that make it to the Digg front page do so as a result of a mini-PR campaign, with submitters actively recruiting diggs via back channels such Twitter, email and IM, and by embedding Digg icons within the stories themselves to encourage digging.

But lately I’ve seen a few publishers taking their Digg promotion a step further, building sections on their websites devoted to promoting their stories on Digg. 

The best example I’ve seen of this type of integration with Digg is, which has a section on its site where you can view College Humor stories in the Digg queue, stories that have recently made the front page and the all time most popular Digg stories.  A screenshot is below:


The Huffington Post has a similar feature on its site.  On just about every article page on the is a feature listing “HuffPost Stories Surging Right Now”, which lists stories in the Digg queue.  Screenshot below:


I think these features are really smart.  I’m sure there is a hardcore group of people that are willing to sort through the stories in the Digg Upcoming queue to find and vote for that one great story buried in a seas of mediocrity.  However, most Digg visitors rarely venture into the Digg upcoming section, but are willing to digg your content on your site if the story is engaging and you make it easy for them.  This is the rationale for the ubiquitous Digg buttons.  College Humor and Huffington Post take the concept a step further by creating little mini versions of Digg right on their own site. 

Like I said, that’s smart. Steal this idea. 

About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.