Using Social Networking with Advertising and Marketing

With Thanksgiving tomorrow, tis the season for sweets and treats.  A newspaper article about cookies sounds like a great idea.

Stuart Elliott of the New York Times has just an article today, but not one about recipes.  It is about Pepperidge Farm, the cookie company, which is employing social networking in a new advertising campaign.  While other companies establish a presence on an existing social network site by setting up a group,...

The New York Times and the Ideal Way to Handle Comment Moderation

Last week the New York Times Public Editor Clark Hoyt announced that the Times had begun allowing user comments on select editorials and news stories appearing on the website (via CyberJournalist). The Times has long allowed commenting on its blogs, but this marks the first time it will allow visitors to comment on stories that actually make it into the print version of the newspaper....

Some Things I’m Tired of Hearing at Conferences

I went to the New New Internet conference in Reston, VA last week. It was an enjoyable conference that I feel like I got something out of.

But, having been to a couple of tech conferences this year, I think there are some topics and parlor tricks that simply need to be retired They have entered the realm of cliche....

Startup Weekend: Can an Internet Company Be Built in a Weekend?

Startup Weekend is a project founded by Andrew Hyde, who came up with the idea to connect a "highly motivated group of small business entrepreneurs to build a community and company in a weekend."  Basically, Startup Weekend groups together web developers, designers, marketers, and entrepreneurs for a weekend to see what kind of Internet company they can come up with. ...

CondéNet is cashing in on Facebook

Mike Shields of MediaWeek reports that CondéNet, the Internet arm of magazine publisher CondéNast, has aggressively used Facebook applications.

The article mentions that in June the company acquired the "What Are You Wearing?" application, which CondéNet executives claim that about 1,000 users are joining each day the over 90,000 others who are revealing their wardrobe on Facebook. ...