As part of the launch process, new tech startups typically run a closed beta testing phase where a limited group of users can kick the tires of their new site. This period allows for startups to get discreet feedback from impartial users, while also testing how the product scales without launching to the whole world. ...
Continue ReadingA big message we try to deliver to our clients is that the launch of your new website is the beginning of the project, not the end. Your web program is an ongoing campaign, not a finite process like the production of a print brochure. For your web program to reach its potential,...
Continue ReadingLast night I was on Yelp checking out reviews of Spike Mendelsohn’ new Capital Hill pizza joint We, The Pizza (not good). I have a Yelp account but wasn’t logged in, so noticed a clever way they are using Facebook’s API. If you are not logged in to Yelp, you’ll see a note at the bottom of the page telling you how many of your Facebook friends are on Yelp and encouraging you to sign up. ...
Continue ReadingI love the coupon site Groupon and happily subscribe to receive their DC deals via email. However, at some point I accidently subscribed to receive updates on Chicago deals through one of my secondary email accounts. This morning I got an email offering 50% off tickets to a Bon Jovi and Kid Rock concert in Chicago,...
Continue ReadingLiving in DC, I have a lot of friends that went to Georgetown University, and have been a fan of the basketball team since the Patrick Ewing days. Given my loose ties to the school, I’ve been watching with interest as Georgetown staff blog publicly as they redesign their website,...
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