Tips

Risky Business: Seven Ways to Avoid Problem Projects

As the owner of a web development firm, one of my primary jobs is to manage risk.

When taking on new projects, I am betting that we can complete the work in the time we have estimated. If we win our bet, we have solid profit margins and a healthy work environment....

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Google Optimize Brings A/B Testing to the Masses

In the Spring Google launched a paid A/B testing product called Google Optimize 360 and in October they announced a free tool called Optimize.  Optimize is still in private beta, but I was fortunate enough to get an invite in early December.

I’ve been playing with Optimize on our own website ever since and think it is fantastic.  ...

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How to Generate a Style Guide using Hologram & Gulp

Why do I need a style guide?

Let’s be honest, I code differently than you.  And you code differently than the guy sitting next to you with Cheez-it crumb fingers playing Pokemon Go when no one is looking.  So how can we (front end developers) make sure we are providing consistent high quality code across a team?  ...

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How to Create a Members Only Section that People Will Actually Use

If you work at a membership-based organization such as a professional society, trade association or nonprofit, the situation below may sound familiar:

Your members have periodically asked you to provide them with ways to collaborate with each other.  You decide to act on the request and build a new members only section on your website with frequently requested features such as a member directory,...

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How to Avoid Three Common Project Management Pitfalls

A few weeks ago I wrote a post about how important it is for project and account managers at web development firms to have empathy.  If you are able to see the world as your client does, chances are you are going to do a great job for them.  You will be able to anticipate problems before they happen....

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