Tips

Empathy: A Project Manager’s Secret Weapon

Our Brick Factory team recently moved into a new office in the McPherson Square area of Washington, DC.   Our new space was previously occupied by a law firm with an affinity for wood paneling, ship drawings and 80s style carpet.  Thankfully, as part of our lease we were given the opportunity to completely gut the space and rebuild to our exact specification.  ...

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How Using “The Elements of Style” Can Help Your SEO

Stylish websites show up at the top of search results.

When I say stylish, I don’t mean minimalistic websites with a black-and-white color scheme. I’m talking about websites with great, stylish writing. These sites feature a strong, unique writing voice that showcases their organization’s identity and help it stand out to readers and search engines alike....

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Surviving Mobilegeddon: What you need to know about Google’s New Algorithm

A few weeks ago, Google announced a major change to its algorithm that will favor mobile-friendly websites in search results on mobile devices. Maybe you heard the word “mobilegeddon” buzzing around?  Google says this change will make it easier to get “relevant, high quality search results that are optimized for their devices” when searching from a smartphone or tablet....

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Wearable Is the New Black: What Wearable Design means for Your Website

If you’ve visited a tech blog or even skimmed through your Twitter timeline recently, you probably know that wearable technology, like the Apple Watch or Google Glass, is making a huge splash in the tech industry.

You may be wondering how you could ever use a website the size of a postage stamp on a wearable....

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Email Marketing: 5 Big Mistakes

How many unread emails are in your inbox right now?

I’ve got Groupon, Linkedin, The Boston Globe, my alma mater, Ticketmaster, Rent the Runway, Zipcar, Proflowers, Bluehost, and Seamless. I could go on.

I’ll delete most without opening.
The ones I do open? I skim them....

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