Lessons in Requirements Gathering from our Search for a New Office

Since we launched the company three years ago we’ve made our home at an office building on 17th and M in downtown Washington, DC.  It is a nice space and the location is fantastic.  We are in the Golden Triangle area, which is walking distance from a variety of great DC sites and neighborhoods (Dupont Circle,...

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10 Tools We Can’t Live Without

Like a lot of companies, the way our Brick Factory team works has changed dramatically the last few years.   We have moved away from buying traditional software to using web-tools hosted in the cloud. In some cases we have moved from traditional software (such as Microsoft Office) to web-based tools (such as Google Apps). ...

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5 Must-Know Google Analytics Tips

Google Analytics is a powerful tool that allows organizations to measure the performance of their websites and gauge the effectiveness of their digital campaigns. While the basic Google Analytics capabilities of tracking visitors and pageviews are generally understood, there are other more advanced techniques worth implementing that allow for webmasters to better understand their audience and evaluate how effective a digital strategy is at reaching them....

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Punk’d: The Interview

Being a part of The Brick Factory team is quite a prestigious nod, it is a tough gig to get; I should know, I am the newest member of this wonderfully, technologically savvy crew. My journey to this desk came with its fair share of hurdles. One interview, two interviews,...

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Possibly The Greatest Article About Headline Writing Ever Written

With the rise of social networks like Twitter, Facebook and Pinterest the way content is discovered has changed dramatically the last few years. If you want to be successful, your content strategies have to evolve along with the discovery mechanisms.

From a content creation standpoint, one of the things that has changed the most the last few years is the the headline....

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