As a practitioner and researcher in the arena of marketing accountability, I am impressed with the latest articles in PRWeek, and other places, about the industry’s growing stress on measurement. It is clear that PR must be concerned about accountability measurement if it is to retain its proper share of corporate budgets....
Continue ReadingAccording to new Microsoft employee Niall Kennedy, Microsoft’s Ajaxy new website, Live.com, will serve as the default homepage for users of Internet Explorer 7 and the Windows Vista operating system. Kennedy says that hundreds of millions of computer users around the world will visit Live.com when they load up their new version of IE for the first time....
Continue ReadingA few weeks ago Sports Illustrated published an expansive feature article (subscription required) about how citizen sportswriters are changing sports journalistm. Obsessive and often posting about events in real time, these sports bloggers are spreading rumors, arguing and just generally feeding their sports addictions 365/24/7. Sometimes they even break stories....
Continue ReadingRecently, NPR’s Story of the Day podcast (Empowered by Technology, Indians Fight Government Corruption) featured how SMS technology effectively gave middle class Indians the ability to launch large scale protests against a legal system that is notorious for protecting the interests of the elite class. Fashion model Jessica Lal was shot and killed at an exclusive nightclub/bar in Dehli nearly 7 years ago,...
Continue ReadingLike a lot of people, I work from multiple computers. I have a personal laptop, a work laptop, and randomly find myself using different machines when going to meetings, traveling or visiting friends and family. So I have a problem getting files from one machine to another. I have a flash drive I use on occasion,...
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