In the Spring Google launched a paid A/B testing product called Google Optimize 360 and in October they announced a free tool called Optimize. Optimize is still in private beta, but I was fortunate enough to get an invite in early December.
I’ve been playing with Optimize on our own website ever since and think it is fantastic. ...
Continue ReadingIf you’ve visited a tech blog or even skimmed through your Twitter timeline recently, you probably know that wearable technology, like the Apple Watch or Google Glass, is making a huge splash in the tech industry.
You may be wondering how you could ever use a website the size of a postage stamp on a wearable....
Continue ReadingSo you want to be popular? Thought so. Well listen up, Elfie—I’ll make you my new project.
The first thing you need to know about follower growth is that it doesn’t happen over night. (I know, bummer.) The good news is that it will happen if you listen to this advice....
Continue ReadingLike a lot of companies, the way our Brick Factory team works has changed dramatically the last few years. We have moved away from buying traditional software to using web-tools hosted in the cloud. In some cases we have moved from traditional software (such as Microsoft Office) to web-based tools (such as Google Apps). ...
Continue ReadingGoogle Analytics is a powerful tool that allows organizations to measure the performance of their websites and gauge the effectiveness of their digital campaigns. While the basic Google Analytics capabilities of tracking visitors and pageviews are generally understood, there are other more advanced techniques worth implementing that allow for webmasters to better understand their audience and evaluate how effective a digital strategy is at reaching them....
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