I participated in a panel discussion put on by NextGenWeb last week on building communities online. Over the course of the discussion, I mentioned that on the sites I manage Twitter generally drives more traffic than Facebook. Adam Conner from Facebook was also on the panel, and quickly rattled off a few sites for which Facebook is a significant traffic referrer as a way of countering my argument. ...
Continue ReadingConversations about blog posts are increasingly taking place on Twitter in addition to the comments section of blogs. Due to this trend, over the last six months we’ve seen lots of blogs integrate tweetbacks into their comment sections. Building on the trackback concept, a tweetback searches Twitter for links to specific blog pots and displays relevant tweets in the comments section of your blog. ...
Continue ReadingCross post from the media measurement team at the ImpactWatch Blog
Hypothesis:
IF bacon is great THEN it will rule social media.
Experiment:
Bacon in the Social Media News
1. Bacon explosion – a heart-warming (burning?) recipe involving 2 pounds of bacon wrapped around 2 pounds of sausage....
Continue ReadingLast week, Ashton Kutcher (@aplusk) beat CNN's Breaking News Feed (@cnnbrk) to the one million follower mark on Twitter. This was after a challenge that enjoyed some viral attention last week that even gained coverage by mainstream media organizations like the Associated Press. In response to his victory, Kutcher exclaimed: "We can and will create our media…...
Continue ReadingEnergy advocates and online mobilization experts gathered at the Center for American Progress Action Fund in Washington, DC, to talk about successes and challenges in gathering activists both on and offline.
Heather Lauer, director of online strategy for the Pickens Plan, talked about the process of gathering the Plan’s 1.5 million-plus participants and building a social network to connect members....
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