Web 2.0

An Army of Many: Social Media and the Armed Forces

Social media is a powerful tool that often allows users to spread ideas and help make the world a better place. But what about the medium’s power to affect national (or personal) security? The US Department of the Army recently released a handbook that provides helpful hints and warnings about the dangers of social media to employees and soldiers....

Continue Reading

The 7th Annual State of the Net Conference – A look at social media

I had the opportunity to attend the 2011 iteration of the State of the Net Conference hosted by the advisory committee to the Congressional Internet Caucus.  The event was focused on the political and social ramifications of the technological changes amongst Americans. The panels and speakers discussed privacy/security,...

Continue Reading

Web 2.0 Year-End Recap- Part 2

6. Google / Bing Searches vs. Facebook Recommendations

As evidenced by the posting on Business Insider, “8 Charts That Show Why Facebook is worth $50 Billion,” rather than turning to a search engine, many of Facebook’s 500 million plus users are now visiting 3rd party sites based on the recommendation of friends and organizations they ‘like.’ ...

Continue Reading

Web 2.0 Year-End Recap – Part 1

2010 has been a big year for tech innovation and the social media world. Facebook hit 500 million users, and the midterm elections meant that our elected officials were tweeting en masse. This is part one of a two-part Bivings Report end-of-the-year recap of the top 10 biggest trends in web 2.0 in the last year....

Continue Reading

Optimizing Your Web Program with A/B Testing

A big message we try to deliver to our clients is that the launch of your new website is the beginning of the project, not the end.  Your web program is an ongoing campaign, not a finite process like the production of a print brochure.  For your web program to reach its potential,...

Continue Reading
1234567... 61