Tracking where website traffic and conversions (purchases, donations, etc.) come from is one of the biggest challenges for digital marketers. Since we spend time and money on email marketing, social media, and paid ads, we need to know which channels are most valuable.
One of the easiest and best ways to do this is by using Urchin Tracking Module (UTM) parameters....
Continue ReadingSelecting a Content Management System (CMS) is one of the most critical decisions organizations can make about their web program. Mistakes can be costly, leading to wasted time and money. Whether it’s time to rebuild your existing website, or you’re starting something new from the ground up, you’ll be quick to discover (or be reminded) that the vast majority of the web is generally powered by only a handful of technology platforms....
Continue ReadingSummary: This article outlines how to back up and retain historical Google Universal Analytics data, in light of the complete shutdown of the service on July 1, 2024.
Sunsetting of Google Universal AnalyticsGoogle Analytics has enjoyed a long shelf life as the leader in website traffic monitoring....
Continue ReadingWe started working on a new Brick Factory website last Summer and made steady progress throughout the Fall and early 2024. In late January it was clear that we were almost finished, so I joked that we should launch the website on Valentine’s Day as a gift for our Chief Creator Officer,...
Continue ReadingAll consulting companies struggle to find the right balance between doing work for clients and doing work for themselves. When you are fully booked with paid projects, it is difficult to find the time to update your own blog, redesign your own website, etc.
For me, the other challenge is that I have always found it easier to do work for other people than for myself. ...
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