Strategy

Making Your Website Work for You: Knowing What to Track and Why

The most important lesson I’ve learned at Brick Factory is that results matter. What good is a website if it doesn’t help you reach your goals?

We work closely with a ton of nonprofits, and when it comes to their websites, our clients are usually focused on two major goals:

  1. Growing their email list
  2. Increasing online donations

You can track these key metrics through your email marketing platform,...

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Boost Nonprofit Donations with Google’s Donate Button

If there was a fast, free way to increase visibility to your nonprofit’s donation page, would you do it?

Google has recently released a feature that connects Google users with a nonprofit’s donation page via the knowledge panel (the box that appears on the right-hand side of search results that tells you a business’s phone number or hours of operation)....

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We Tried Facebook’s New Donation Tools. Here’s What We learned.

You’ve got a large, engaged Facebook following. They comment, they like, they share. But, for some reason, they’re not donating.

Frustrated? You’re not the only one.

Thankfully, about six months ago, Facebook rolled out several ways for its users to support their favorite nonprofits.

Before,...

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If it Ain’t Broke, Still Fix it – Understanding the Value of User Feedback

Imagine you’re a highlighter manufacturer. You come into work, and see that everything is working perfectly: the shades are fluorescent, the ink does not smudge, and the marker does not dry out.

Then, your manager arrives and says, “let’s mix it up here, and add a clear window to the tip so users can see what they’re highlighting.” You might be alarmed....

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It’s Not Too Late: Make the Most of Giving Tuesday

It’s beginning to look a lot like…the holiday giving season.
And the season’s official kickoff, Giving Tuesday, is just one week away.

If you work at a nonprofit, you’re probably already familiar with this global day of giving. But, do you know just how big a deal it is?...

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