Strategy

Making Sure Your Site Adheres to GDPR “Cookie” Policies

General Data Protection Regulation (GDPR) is a new set of rules issued by the European Union (EU) designed to give citizens more control over their personal data. From a web perspective, it requires Web sites that reach a European audience to actively inform site visitors of what data is being gathered by the site via cookies,...

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What Really Happened: Facebook’s Algorithm Change

At the beginning of the year, Mark Zuckerberg announced that Facebook was changing its newsfeed algorithm. Users could expect to see more content from friends and family. And less for organizations and pages. Businesses started panicking.

Facebook was already a play to pay environment – on average,...

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You’ve just launched your association website. Now what?

So you’ve done it. Your association has launched their brand new website and all is well with the world! Your months of hard work have paid off, which means you can finally relax…or does it?

While this may have once been considered the end of your online story,...

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Delegating Work: A Super Zippy Guide to Releasing Your Death Grip on Control

Most of my conference sessions are inspired by the real-life problems we struggle with as a firm. For this year’s DrupalCon in Nashville, I tackled a challenge that most managers face at some point – how to delegate work to their team.

Trusting your team members to take on work that you are already doing successfully is tricky for a number of reasons....

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5 Examples of Great Nonprofit Email Subject Lines (and Why They’re Awesome)

You, a nonprofit employee, are preparing for the biggest fundraising event of the year: giving season. Website call to actions? Check. Social media ramped up? Check. Game face? Double check. All that’s left is email. Between the newsletters and narratives, email subject lines sometimes get neglected as a fundraising tactic....

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