Email Marketing: 5 Big Mistakes

How many unread emails are in your inbox right now?

I’ve got Groupon, Linkedin, The Boston Globe, my alma mater, Ticketmaster, Rent the Runway, Zipcar, Proflowers, Bluehost, and Seamless. I could go on.

I’ll delete most without opening.
The ones I do open? I skim them....

Lessons in Requirements Gathering from our Search for a New Office

Since we launched the company three years ago we’ve made our home at an office building on 17th and M in downtown Washington, DC.  It is a nice space and the location is fantastic.  We are in the Golden Triangle area, which is walking distance from a variety of great DC sites and neighborhoods (Dupont Circle,...

How the Rise of Smart Phones and Tablets Is Impacting Our Clients

With the proliferation of smart phones and tablets over the last few years, the hype about the mobile web has gotten pretty deafening.  While overall industry trends are important, at the Brick Factory we are more interested in understanding how the rise of the mobile web is impacting our own world of non-profits,...

5 Easy Tricks to Boost Your Follower Growth on Twitter

So you want to be popular? Thought so. Well listen up, Elfie—I’ll make you my new project.

The first thing you need to know about follower growth is that it doesn’t happen over night. (I know, bummer.) The good news is that it will happen if you listen to this advice....

Portrait of Snapchat as a Profitable Business: How Snapchat Shook Stigmas and Molded a Competitive Business Model

At first glance, Snapchat seemed like a one-off novelty app. The self-destructing image-sharing app was cheeky, secretive, and short-form, not to mention convenient for teens looking for a new way to message their friends and migrate from overpopulated Facebook profiles. Regardless of it’s snowballing popularity, tech analysts and users alike never truly considered Snapchat as a competitive social network....