As we previously posted in a study on American newspapers and their use of the internet, the formatting of newspapers and the internet don't really go hand in hand. It has been a struggle for the folks at McClatchy and the New York Times Company to develop profitable methods as the internet sprawl continues its onward march....
Continue ReadingThe Starbucks logo switch that had Christian groups up in arms was only the first in a line of logo switches to make the Starbucks coffee brand appeal as a luxury item. Next in line: Ethiopia. ...
Continue ReadingTricked you with the headline up there, didn’t I? Yes I did. There’s nothing wrong with John McCain’s third redesign. It’s just bluer than before with more right angles and stars. It is a nice upgrade from the last version which was not so bad either. McCain’s team seems to have Obama-ed this version up just a bit with the blues,...
Continue ReadingHubSpot is an Internet marketing company that helps company increase their visibility online. As part of their marketing strategy, they have built an interesting tool that grades how visible your site is in search engines. Stealing an idea from TechCrunch, I ran a quick report that compared the McCain and Obama websites. ...
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Last night, the McCain web team launched a graphic redesign of their campaign website (feature set looks more or less the same). I like the new look a lot and think it is a real improvement over the well done second iteration and depressing first version. This is a very nice looking website....
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