Back to School

Kids everywhere are going to hate me for saying this.  But, with the summer winding down, the smell of school is in the air.  That's right, the back-to-school shopping season is almost upon us.  And for kids heading off for their freshman year of college, back to school shopping is getting more and more complicated every year....

Highlighting a Few Older Posts

The biggest flaw in the way blogs are structured is the near total emphasis on the newest posts.  The obsession with the new means that posts sitting in your archive just aren't read that often.

Problogger has a great article with tips on how to get more people to look at older posts on your blog.  ...

A Couple of Tidbits on Japanese Newspapers

 (1) The print circulation of the top Japanese newspapers is staggering.  The five largest newspapers in the world in terms of circulation are all from Japan.  The largest Japanese paper, Yomiuri Shimbun, has a circulation of 14,067,000.  To put that in perspective, the largest paper in the United States, USA Today,...

The Use of the Internet by Japanese Newspapers

As a complement to our study on the use of Web 2.0 tactics by the top 100 U.S. newspaper, we took a look at how the twenty largest Japanese newspapers are using the Internet.  Overall, we found that Japanese papers are not taking aggressive Web strategies (except when it comes to cell phones),...

ImpactWatch is Turning Japanese

Our media monitoring product, ImpactWatch, has always been able to accept and display non-English news articles.  But we recently had a client that wanted to take things a step further and create a version of ImpactWatch entirely in Japanese (navigation, drop downs, everything).  We just finished the work (see sample screenshot below) and the infrastructure improvements we made mean that we can now rapidly deploy ImpactWatch in just about any language a client requires....