People often ask me how I come up with topics for conference sessions. Honestly, my whole job is to figure out how to improve our company – to identify and work on areas where we struggle. And that’s what I talk about at conferences, because pretty much all the firms in our industry have the same pain points and the same areas where they need to improve....
Continue ReadingWhile no one knows for sure, most experts believe Google’s algorithm uses at least 200 unique ranking factors to determine results. For content creators that don’t live and breathe Search Engine Optimization (SEO), knowing where to start can be difficult given the complexity of search algorithms and the glut of information that is available....
Continue ReadingThe 2020 Democratic Presidential primary is in full swing. As someone who used to work in politics and still builds website for a living, I have an interest in campaign websites and always check them out. Given how wide open the race is, I decided to share my thoughts after reviewing the sites of all major 2020 Democratic Presidential candidates....
Continue ReadingAfter Kamala Harris launched her Presidential campaign a few weeks ago, like thousands of others I took to Google to learn more about her. I Googled “Kamala Harris”, hoping to check out her official 2020 campaign site.
I couldn’t find it. There were no sponsored Google ads pointing me to it and her campaign site didn’t appear in the first page of Google’s search results....
Continue ReadingWhen you label something as “First Annual”, you’ve committed to at least a Second Annual and so here we are, soberly (well…) watching and reviewing commercials during the Super Bowl again. I don’t mind it though since I’m already sitting here and being responsible for a blog post means I can’t leave the couch for 3 to 4 hours....
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