Why is Facebook Worth So Much?

Last October Microsoft announced a $240 million advertising investment in Facebook, which put the valuation of the social media company at about $15 billion.

While it is shockingly common to see businesses throw around dollar sums with seemingly little attention to the number of digits left of the decimal point,...

Facebook Applications Analysis – Part 4

This is the final part of my four-part analysis of Facebook applications.  (For the preceding part, click here.)  In this section, I will attempt to make some conclusions and predictions from all of the data that I collected.  For a complete list of every single one of the Facebook pages that I analyzed,...

Facebook Applications Analysis – Part 3

[This post is cross posted at our ImpactWatch site] 

Continuing the study (see the preceding part of the analysis here), I analyzed if there had been recent activity by users regarding the addition of new applications.  Facebook applications can be added or deleted from profiles at any time,...

Facebook Applications Analysis – Part 2

If you have not read the background to this study, please read this post before going any further.

The first aspect that I wanted to analyze was the sheer amount of applications contained within profiles.  To make the count simpler, I narrowed the selections down to five categories: 0,...

Facebook Applications Analysis – Part 1

[This is cross-posted at our ImpactWatch site]

The overly popular Facebook social network has recently seen a surge of ‘applications' added to its roster.  Users hoping to enhance the experience of the social platform create these applications.  As of January 2008, there are over 14,000 applications in circulation among users. ...