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Introducing Stacks: a better way to Drupal

We love Drupal. It is flexible, feature-rich, cost effective and has a fantastic user community supporting it. It is the Content Management System we use most.

However, we will be the first to admit that Drupal isn’t perfect. And perhaps the number one way it isn’t perfect is the page building experience it provides content managers....

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Google Optimize brings A/B testing to the masses

In the Spring Google launched a paid A/B testing product called Google Optimize 360 and in October they announced a free tool called Optimize.  Optimize is still in private beta, but I was fortunate enough to get an invite in early December.

I’ve been playing with Optimize on our own website ever since and think it is fantastic.  ...

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Brick Factory Holiday Card 2016

Following is our 2016 Brick Factory holiday card.  Enjoy!

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How to make people care about your boring content: election edition

Election day is one week away. That is a big deal for my clients.

My clients are non-profits and advocacy groups. They work in a variety of issue areas ranging from criminal justice to energy to foreign policy. And each one of them has something to gain or something to lose in this election....

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Email Marketing Platforms: Which One is For You?

Email is still important.

Of all the marketing tools available to you, it’s got the highest return on investment. According to Salsa, if you spend $1, you’ll get $40 back. And, if you’re a nonprofit, it drives a third of your online fundraising revenue.

Especially for a non-profit,...

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