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Not So Rich Media?

For the past two years, as advertising dollars have become more scarce and ordinary online display advertisements such as static banners and buttons have produced ever-worse click-through rates, rich media has been universally trumpeted as the future of Internet advertising and possibly its savior. Although rich media has become the norm in interactive advertising and it does indeed hold the potential to help reinvigorate the struggling industry,...

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Banners: The Living Dead

Like zombies, they mindlessly wander the Internet. No force on Earth seems to be able to stop them. Banners are the virtual living dead of the online ad industry. It started with industry insiders proclaiming their demise. Then marketing people across the business world began to confirm the rumors. Now even the mainstream media have announced the death of the banner....

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Viral Marketing: How to Infect the World

Viral marketing is the technical term for what is commonly known as word-of-mouth advertising. Although viral marketing is as old as human civilization itself, the Internet has brought its efficacy and reach to a new level, and the technologies that provide the motive force behind this movement continue to evolve....

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Reweaving the Political Web: E-campaigns and Hard Money

Assuming that President George W. Bush signs the Bipartisan Campaign Reform Act of 2001 into law, political candidates may urgently need to reassess the way they use the Internet. An informal survey conducted by The Bivings Group uncovered a major gap in Internet participation by candidates as less than 25% of incumbent Senators and Representatives had launched a campaign website for the 2002 mid-term elections....

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Maximizing ROI for Paid Search Engine Placements

Paid search engine placement programs, such as those offered by Overture, are the quickest, easiest, and one of the most cost effective ways to ensure that your website appears on the first page of results on major search engines. While the concept is straightforward enough, the implementation of such a program requires a certain degree of finesse in order to see the greatest response rates and return on investment (ROI)....

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