The blogosphere is abuzz with rumors that AOL is about to launch a social networking site to compete with MySpace. Word is that the new tool will be tied to the AIM instant messaging tool, tapping in to the 43 million users of that service and their existing “buddy” lists. A couple of thoughts on this:

(1) I think it’s inevitable that MySpace starts showing some vulnerability and that a competitor rises up to challenge its’ dominance. Why? Its’ users, 13-18 year olds, are trend followers and will abandon MySpace in a second if something perceived as cooler comes along. I think social networks are here to stay, but MySpace’s dominance of the space is a trend. I personally think we’ll move towards more niche communities instead of massive networks like MySpace and the new AOL network. I’ve been wrong before though.

(2) Isn’t what is being described pretty much MSN Spaces, which is the social networking site tied to MSN Messenger that I don’t think anyone uses? This is all rumor at this point, so we’ll see if there is more to it than that.

About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.