Yesterday, the Herald Tribune out of Florida published an article on the use of blogs and podcasts by FL gubernatorial candidates. I was interviewed for the piece and it includes a mention of our study on the use of the Internet by 2006 Senate candidates.

Not being from Florida, I haven’t looked at any of the gubernatorial websites from down there specifically. But the story identifies an amusing tendency by folks to congratulate themselves for blogging or producing podcasts. Folks seem to think they’ve accomplished something simply by going through the simple process of setting up a blog. I understand the compulsion.

But it’s important to know that anyone can have a blog or record a podcast. Just like anyone can buy a guitar or a set of drums. The real question to ask is can they actually play the damn thing?

About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.