Yesterday, the Herald Tribune out of Florida published an article on the use of blogs and podcasts by FL gubernatorial candidates. I was interviewed for the piece and it includes a mention of our study on the use of the Internet by 2006 Senate candidates.

Not being from Florida, I haven’t looked at any of the gubernatorial websites from down there specifically. But the story identifies an amusing tendency by folks to congratulate themselves for blogging or producing podcasts. Folks seem to think they’ve accomplished something simply by going through the simple process of setting up a blog. I understand the compulsion.

But it’s important to know that anyone can have a blog or record a podcast. Just like anyone can buy a guitar or a set of drums. The real question to ask is can they actually play the damn thing?