The DC Examiner has an article this morning about the use of blogs by Washington-DC based non-profits. The article highlights the blogging efforts of our client, the Washington Area Women’s Foundation, and features a quote from me as well.

I’m of the opinion blogging is a no brainer for non-profits:

  • It’s inexpensive. You can get a basic blog for free. And it is really not that expensive to hire a professional (like us) to put together a custom blog for you and help you get the most out of it..
  • It’s easy to do. Technology has gotten to the point where anyone with basic computer skills can post. So anyone in your organization can quickly write posts.
  • It’s a great way to tell a story. Many non-profits are doing great work, but nobody knows about it. Blogging is a great way to share your triumphs and struggles with the world.  You’ll reach people you wouldn’t have reached otherwise.
  • It’s a great way to raise money. If your blog is done well, people will read it and more people will learn about your organization. And if they believe in what you are doing, they’ll make donations.
About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.