Apple did a masterful job of announcing the iPhone at MacWorld Expo. The phone is a hit with Wall Street and consumers (me) are salivating.

One unintended consequence of Apple’s shock and awe announcement style is that the search engines are way behind. If you search for “iPhone” on Google today you get a bunch of dated results that have nothing to do with today’s announcement.

Of the top 10 results:

  • 2 have nothing to do with Apple or the iPhone
  • 7 are speculative pieces about the iPhone written weeks and years before today’s announcement
  • 1 (the top result) is a fan blog about the iPhone that must have been started a while back

Apple’s official site is nowhere to be found in the first few pages of results on Google, although there an Apple ad that appear in the sponsored results.

It’ll be interesting if we get to a place soon where Google’s main search updates in close to real time. In the meantime, I’ll bet some of the webmasters on that first page got a nice and unexpected traffic bump today.

Screenshot of top results after the jump.


About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.