BlogBurst is a service that makes content from a pre-screened group of blogs available to a network of publishers, including the likes of USA Today and Reuters. We signed The Bivings Report up with BlogBurst right when it launched in May in an effort to get more folks to read our content. Since then we’ve had a few stories picked up by Reuters, which has generated a lot of headline views (around 850,000) and a modest number of post views (around 1,500).

From our perspective, there is no real downside to BlogBurst. That is 1,500 post views we wouldn’t have gotten otherwise. The more people that read our stuff the better.

Then today I got an email from BlogBurst saying that during the fourth quarter of 2006 we were their 45th most popular blog based on headline views. They also offered us $100 as a reward, with the option to donate the money to charity (Periwinkle Foundation) or keep the cash for ourselves. After reading up on the Periwinkle Foundation, we chose to donate the money.

Obviously, $100 is nothing for a full quarter of blogging. But seeing as we signed up for BlogBurst for exposure and not money, it is a nice bonus.

Here is a list of our posts that have been picked up by Reuters so far, from most to least in terms of headline views.

About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.