Update: The issue with the Digg buttons I describe below has been fixed on the Romney blog (it was fixed within two hours of my post). I could be wrong, but I suspect that means the campaign is watching blogs pretty closely, unlike the McCain folks who took weeks to fix a similar problem.  Original post is below.

I was completely offline for three days and have been catching up on all my feeds and stuff today. One of the posts that caught my attention was David All’s breakdown of some new media efforts being undertaken by the Mitt Romney campaign.

So I went to check out Five Brothers, which is the name of a new Romney campaign blog written by his wife and five sons. I like the blog but I think they’ve made a mistake in the way they installed the hip Digg This buttons on the site.

If you visit the blog, you’ll see the little Digg icons next to every article. Strangely, every story has the exact same number of Diggs – 15. After a little investigation, it appears to me that a mistake was made in implementing the Digg javascript. It appears that every single Digg button on the Romney blog submits the blog as a whole instead of the specific blog posts(which is the norm). The mistake even appears on the permalink pages.

This essentially renders the digg function useless, as the main blog was submitted three days ago so is no longer in the Digg queue (meaning it isn’t going to make the homepage).

Team Romney has been up to some interesting stuff the last few weeks. But they might want to fix those Digg buttons.

About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.