The Bivings Group was recently interviewed by NPR’s All Things Considered for a piece about the online success of Republican/Libertarian Presidential candidate Ron Paul. Micah Sifry from the Personal Democracy Forum was also interviewed.

You can listen to the piece here.

In the interview, Robert Smith asked me if I thought all of the Paul-related activity would have a real impact on the election. Can Paul become the next Howard Dean?

I said no. Paul isn’t going to become a viable candidate and I don’t think the online movement being built around Paul’s candidacy will come close to reaching the scale the Dean movement achieved.

Regardless, I think all the noise being created has had the desired effect. It is exposing more people to Ron Paul, which is all his supporters can really hope for. As I told Robert, one of the reasons Paul supporters are turning to Digg and online polls is that they feel they aren’t getting enough attention from the mainstream media. So the fact that NPR and other media outlets are doing stories on Ron Paul’s online success is the ultimate validation of what they are doing online.

About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.