When I was in traditional PR one of the activities I always thought was a waste of time and money was the creation of internal, morale boosting videos.  Basically, the idea is to make this “cool” video to get everyone fired up at some big event, nevermind the other 364 days in the year.  It almost impossible to make one of these that doesn’t make people cringe.

Thanks to YouTube, these types of videos are showing up on the Internet.  Below are three that represent the Good, the Bad and the Ugly of the team building video genre.

The Good

This internal Kodak video is brilliant. It beautifully describes the company’s transition to digital. I got a little fired up watching it.

The Bad

A Bank of America employee changes the lyrics to U2’s “One” to be about Bank of America’s merger with MBNA.  It is like an episode of The Office come to life. 

The Ugly

The lyrics of “Oh Happy Day” changed to promote Ernst & Young.  This is either the best SNL sketch or worst corporate video ever made.

About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.