If our poll is any indication, there really isn’t any consensus on whether political candidates should maintain official MySpace presences or let supporters lead the way. I tried to make the case for official presences a few days back.

E.M. Zanotti has a great post arguing the other side.  Here is a snippet:

The big mistake comes in thinking that a Presidential campaign can run a MySpace page effectively. Suddenly, everyones inboxes will be full of carefully crafted press statements about appropriations, floor votes, positions on tax reform, and the ever popular “referrals to the Ways and Means committees.” For hipsters in tune with MySpace, its like getting a letter from your parents in your comments section telling you how adorable you are even though you’re constantly on the verge of killing yourself in your effort to be as street as Jared Leto.

Read her full post.

About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.