Today we launched a new public demo of our media management platform, ImpactWatch™. To quote our marketing materials, ImpactWatch “is a web-based media management platform used by public relations and corporate communications professionals to continuously observe, track, gather and analyze high-volume media coverage of any brand, product, issue, event, or industry.”

Put more simply, we track mentions of your company/product/issue in newspapers, magazines, blogs, etc. and provide you with tools that help identify trends in coverage.

Our new demo looks at coverage of the real estate market.

If you want to give ImpactWatch a quick test drive, sign up now.

About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.