fans Papa Johns Pizza is currently running one of the cleverest Facebook promotions I’ve seen.  Between now and December 1, if you sign up to be a fan of of Papa Johns on Facebook you will receive a coupon for a free medium pizza (fineprint: you must first purchase a pizza online, which insinuates this is really a buy one get one free type of things).

The promotion appears to be working, as Papa Johns has gone from 10,000 fans to 168,509 fans in a matter of days.

Not bad, particularly when you consider the coupon isn’t any different from the ones the pizza chain mails out and offers on their website every day.

About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.