Last week a project we work on, the Pickens Plan, won a Reed Award for best use of social networking technology.  The Reed Award is put on by Campaign & Elections’ Politics Magazine and recognizes excellence in political communication.  The award was given in recognition of Push.PickensPlan.com, a Ning-based social network that has attracted around 200,000 members who support the principles of the Pickens Plan. 

Along with My.BarackObama.com, Push.PickensPlan.com is one of the first social action networks, which, put simply, are social networks focused on achieving political or legislative goals.  We’ll be writing more about this trend in the coming weeks, so stay tuned. 

About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.