Along with Heather Lauer of Tribe Effect, I will be participating in a Personal Democracy Forum conference call this Thursday (May 28) from 1-2 pm EST on the topic of “How the Pickens Plan Recruited 1.5 Million Volunteers in Nine Months.”  The call is open to all members of the PDF Network, and you can RSVP hereBelow is a summary of the talk from the PDF website.  I’m looking forward to sharing some of our lessons learned and I hope everyone can participate!

Since its launch in July 2008, the Pickens Plan, a blueprint to reduce America’s foreign oil dependence, has recruited 1.5 million online supporters, built a 200,000 person strong social network ( and produced over 1.1 million emails to Congress and the administration. The campaign won Campaign & Elections’ Reed Award for “Best Use of Social Networking Technology” and the AAPC’s Pollie Award for “Public Affairs Campaign of the Year.”

This Thursday, the team behind the Pickens Plan online program will share detailed insights of how they did it. From 1-2pm EST on May 28th, internet strategy consultants Todd Ziegler of The Bivings Group and Heather Lauer of Tribe Effect LLC will discuss “How the Pickens Plan Recruited 1.5 Million Volunteers in Nine Months.”

To join the call (and get the opportunity to pose your questions directly to Todd and Heather), you’ll need to join the PdF Network.

Once you’ve signed up, you’ll be able to RSVP for this and any of our other upcoming calls with such experts in the tech and politics space as Amanda Rose (Twestival), Eric Frenchman (McCain campaign), Steve Grove (YouTube) and many more.

Oh, and if you’re coming to the PdF Conference in June, your PdF Network membership is included in your registration.

About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.