On the heels of an overhaul of their print product back in October, the Los Angeles Times launched a redesign of their website a week or so ago.  I like the new www.latimes.com a great deal from a usability standpoint.  The new sites prominent, simplified horizontal nav bar is a huge improvement over the more complicated content structure present on the old site.  And while I’m sure some will find the black and white design unexciting, I think the palette evokes the print product and makes it easy for the eye to focus on the content.  This is a nice improvement.

Check out the screenshots below to see how the site has changed.  Click on the images for full before and after shots.



About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.