Twitter Yields Uneven ROI for News Organizations Using Automation, Curation, Interaction

Poynter looks at the different approaches news organizations are taking as they experiment with Twitter. My take: we’re in the early days here and still a ways away from establishing best practices for how the media should and shouldn’t use Twitter.

About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.