CNN is launching a new version of its website on Monday and previewed the site to select reporters yesterday.  Techcrunch has the full breakdown and a slew of screen shots. 

It is pretty much impossible to tell anything from the screen shots, but I’ll not let that stop me from making some superficial observations:

  • As Kevin Anderson observed on Twitter, the new site moves away from the text heavy current design to what he describes as a more magazine-style layout. 
  • CNN is clearly not worried any longer about folks on dial up.  The new site is very image and video heavy, and is clearly best experienced on a high speed connection.
  • I like the white/red palette of the current site, and am not sure about this grey/beige color tone they seem to be going for.  Won’t really be able to judge that until we see the site in a browser, however.
  • I’m  interested in seeing the NewsPulse feature, which is described as an “iTunes for news.”  Whatever that means.

I look forward to giving it a full look on Monday.

About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.