In honor of the 4th of July, our creative team has put together a custom animation for our homepage.  Visit www.thebrickfactory.com to check it out. 

We were inspired to create custom versions of our Brick Factory homepage by the awesome work the Google team does with their Doodles.  For years, the Google team has created unbelievable illustrations to celebrate holidays, honor heroes and to commemorate random events.  Some of my recent favorite Google Doodles are Jim Hensons 75th birthday, Lucille’s Ball’s 100th birthday, and Google’s statement on SOPA/PIPA.  

In researching our list of the best designed college websites, we came across the Massachusetts Institute of Technology website.  Since 2003, MIT has changed the background photo on their homepage every single week day as a way of telling the story of the school.  Below is a recent screenshot about a scientific discovery from MIT researches that I’m frankly not smart enough to understand.


I love what both Google and MIT are doing.

Millions of people go to the Google homepage every day, so having a cool doodle pop up now and then just enriches the experience.  It makes Google fun. 

For MIT, the Daily Image is a really effective story telling mechanism.  The beautiful images they use encourage visitors to click through to the content in a way a static headline never would.  It also provides users with a  compelling reason to come back.  Every day.

For us, our homepage drawing are a way to showing off the skills of our creative team and showing a bit of the personality of the firm.  More to come.

About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.