There  has been a lot of hype about the rise of web browsing from smartphones and tablets over the last few years.  The research firm IDC projects that by 2015 more people will access the Internet from mobile devices than from desktops and laptops.

This is all important stuff for us to follow.  But as big of a deal as these overall industry trends are, at the Brick Factory it is more important for us to understand what is going on in our own world of non-profits, advocacy groups and brands.  How is the move towards mobile impacting our clients?

In an effort to answer that question, we took an aggregate look at how mobile usage of the websites we manage (60+ sites) is evolving.  The results are eye opening.

We found that 20% of all web visitors are now accessing the web from smartphones or tablets, and that mobile visitors are doubling every year.


The mobile web isn’t something that will come someday – it is here now.

Check out the full study.

About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.