There  has been a lot of hype about the rise of web browsing from smartphones and tablets over the last few years.  The research firm IDC projects that by 2015 more people will access the Internet from mobile devices than from desktops and laptops.

This is all important stuff for us to follow.  But as big of a deal as these overall industry trends are, at the Brick Factory it is more important for us to understand what is going on in our own world of non-profits, advocacy groups and brands.  How is the move towards mobile impacting our clients?

In an effort to answer that question, we took an aggregate look at how mobile usage of the websites we manage (60+ sites) is evolving.  The results are eye opening.

We found that 20% of all web visitors are now accessing the web from smartphones or tablets, and that mobile visitors are doubling every year.

The mobile web isn’t something that will come someday – it is here now.

Check out the full study.