With UA sunsetting in July, it may finally be time to transition to GA4 and leverage its numerous advantages.
At Brick Factory we use an agile software development process to complete our website development work. Put very simply, this means we break up the work that needs to be done into smaller pieces called user stories. These stories are then prioritized and completed during a series of two week work sprints. ...
Continue ReadingSo you’ve done it. Your association has launched their brand new website and all is well with the world! Your months of hard work have paid off, which means you can finally relax…or does it?
While this may have once been considered the end of your online story,...
Continue ReadingEven if your organization does not have a lot of money, there’s no reason it can’t run successful digital campaigns.
Sometimes great organizations lack the capital to devote to digital marketing. This can be especially true for non-profits, where organizations’ limited funds are spent on providing the best programing possible,...
Continue ReadingA few weeks ago, Google announced a major change to its algorithm that will favor mobile-friendly websites in search results on mobile devices. Maybe you heard the word “mobilegeddon” buzzing around? Google says this change will make it easier to get “relevant, high quality search results that are optimized for their devices” when searching from a smartphone or tablet....
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