Measuring Dell Hells

ImpactWatch is one of our main products. It is a PR measurement tool that our clients use for mainstream media coverage, but blogosphere measurement is harder to assess since readership and authority aren’t easily quantifiable.

Companies simply lack the resources to closely monitor all that is said about them,...

Barack’s MySpace Reaches MSM

After last week’s debacle with Barack Obama’s MySpace page, lots of bloggers have been discussing whether or not political campaigns should take control over MySpace profiles and other voter-created websites and online groups. It’s no surprise that bloggers have been covering this issue, but I wondered to what degree the story had reached mainstream media (MSM) outlets....

New ImpactWatch Feature: My Stuff

My Stuff is a new ImpactWatch™ feature that enables individual users to save stories in the system that are pertinent to them.  To do this each story is listed with an icon that saves the item in a place where they collect articles.  Further, it uses AJAX so that saving items is a smooth process that doesn't involve multiple web pages....

A Tale of Two Game Consoles

Back in November, a number of us here at The Bivings Group were captivated by the Nintendo Wii and Sony PlayStation 3 launch – so much so, that we set up our ImpactWatch demo to follow the news about the two game systems. Now that both the launch and the Holiday Season have past,...

New ImpactWatch Demo: Media Coverage of Playstation 3 vs Nintendo Wii

A couple of months ago we ran a demo of our ImpactWatch™ product that analyzed media coverage around the 2006 Senate race in Connecicut.  Today we’re launching another demo that looks at coverage on major gaming websites of the launches of the Playstation 3 and Nintendo Wii gaming consoles.  By signing up,...