Papa Johns Brings Couponing to Facebook

Papa Johns Pizza is currently running one of the cleverest Facebook promotions I’ve seen.  Between now and December 1, if you sign up to be a fan of of Papa Johns on Facebook you will receive a coupon for a free medium pizza (fineprint: you must first purchase a pizza online,...

Tactics

Thumbing through the October 2008 issue of PRSA's publication Tactics was a lot like opening up my RSS folders and taking a look around. Featuring an internet/web 2.0 multiple page spread, the issue covered topics ranging from maximizing the benefits of Twitter to the convenience of using FriendFeed. Most of this seemed familiar —...

SEO and Selective Attraction

Yesterday I streamed a recorded webinar from MarketingProfs titled "Beyond Trade Show Metrics: Improving Your Event Marketing ROI," conducted by Skip Cox is CEO of Exhibit Surveys, Inc.  This interested me since we had a booth at the Personal Democracy Forum for ImpactWatch last month.

During the webinar Cox discussed the concept of selective attraction. ...

Talking about SEO in the Real World

In many ways, I've learned more while explaining a concept than I do reading or listening about it.  That's why it is always intriguing to explain Search Engine Optimization (SEO) to someone who doesn't work in the realm of web development. 

Over the weekend, I was explaining SEO to a librarian I know....

Firefox’s Download Day 2008

In case you didn't know, Tuesday, June 17th is a big day… for the Firefox community.  That's when Mozilla will release Firefox 3.  It also hopes to set a new Guinness World Record (they've been some wacky ones) for the most software downloads in 24 hours on what it dubs "Download Day 2008."...