Newsweek unveiled a redesigned site yesterday. The new site looks nice; although it still crams a bit too much information on the page than I would like, it does so in a much more organized manner than it did.
One of the new features that really caught my attention is the homepage header that can appear on any page. ...
Continue ReadingOvernight, FoxBusiness.com launched to preview Rupert Murdoch's long awaited answer to CNBC — the Fox Business Network, which launches in two weeks. The site is in promo phase and looks nice.
It claims to have blogs for each featured on-air personality, but I'm not sure if that is the case. ...
Continue ReadingToday we launched a new public demo of our media management platform, ImpactWatch™. To quote our marketing materials, ImpactWatch “is a web-based media management platform used by public relations and corporate communications professionals to continuously observe, track, gather and analyze high-volume media coverage of any brand, product, issue,...
Continue ReadingLast week I wrote a post mentioning that I thought coverage of the 2008 Presidential election would lead news organization to push the envelop in terms of innovation in online coverage. Cyberjournalist has the scoop on just such an innovation from the Washington Post and Daylife – Issue Tracker.
Issues Tracker allows you to select Presidential candidates to get an idea of the amount of press coverage they attract around issues such as abortion,...
Continue ReadingMarketing and grassroots activity on social media sites like Facebook is a burgeoning field. More and more people are recognizing the power and the variety of ways an organization can harness or benefit (or suffer, for that matter) from social media action.
The news today provides an example about why this trend is important. ...
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