Newspaper Study on MediaShift

Mark Glaser of the PBS blog MediaShift gave our newspaper study a nice shoutout today.  Here's an excerpt from the article he wrote about us:

"Though newspaper websites have been around for a decade, they’ve often been slow to innovate, and have been mainly used for “shovelware” —...

When Should Political Campaigns Blog?

I exchanged a few emails with Mark Glaser from Mediashift a while back when he put together a story on our campaign study. One of the questions he asked is how I advise candidates and campaigns who are thinking about blogging. It’s a question I’m asked pretty often and something I address in the pitches I put together....

Blogs in China: The Way to Beat the System?

According to a recent New York Times article, “Death by a Thousand Blogs“, there are now some four million blogs in China, representing about 4% of some 100 million Chinese Internet users.

This is remarkable, given the high degree of Web censoring that occurs in China today. Although China claims that its web regulation is no more restrictive than that of the US or Great Britain,...

Dell Hell: Are We Learning the Right Lessons?

“Blogger Jeff Jarvis single handedly brought down Dell! He hurt their stock price! He hurt their reputation! Thus, buy our services! Blog monitoring, blogger relations, blog, blog, blog! Do it now or it will happen to you!”

The pitches are probably more refined than that. But in reading PR blogs,...

Google Trends: For Recreational Use Only

I was catching up on my feed reading and noticed posts on Techcrunch and Micropersuasion about Google’s new buzz tracking product, Google Trends. According to Google:

“Google Trends analyzes a portion of Google web searches to compute how many searches have been done for the terms you enter relative to the total number of searches done on Google over time....